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BBC Documentaries - Coke vs Pepsi a Duel Between Giants

Seizoen: 1 - Aflevering: 72 / 43 - Eerst uitgezonden: 15 februari 2002 - Episode ID: 457644

An all-American saga born amidst the ruins of the American Civil War, a saga of a hundred-year-old war between two economic giants whose financial weight can be calculated in the billions. The competitive struggle between these two brands has come to embody the very spirit of America and its influence on the rest of the world. This incredible and sometimes disturbing success story is at times cynical, often heroic, and always fascinating. Neither Coke nor Pepsi wished to officially participate in this documentary which chronicles their long standing combat. The two marketing and communication giants usually choose to remain discreet, unless it involves promoting their own product. Along with Mark Prendergrast, the unofficial ‘biographer’ of Coca- Cola, several industry players (former directors, ad execs, collectors etc) describe how the war between the two titans has echoed our economic history over the decades, sometimes even making history of its own, such as when Coke’s ambitions spilled into Communist Chinaor when Pepsi decided to use Soviet leader Krushchev as a publicity icon without his knowledge.