Horizon - Suggers, Fruggers and Data-Muggers

Seizoen: 1993 - Aflevering: 7 / 1151 - Eerst uitgezonden: 15 februari 1993 - Episode ID: 461541

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?